THE GREATEST MOVIE EVER SOLD - in theaters on April 22, 2011!
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Visit the official website for more information! www.thegreatestmovieeversold.com
Genre: Documentary
Directedby: Morgan Spurlock
Writtenby: Morgan Spurlock, Jeremy Chilnick
Producedby: Morgan Spurlock, Jeremy Chilnick, Abbie Hurewitz, Keith Calder, Jessica
Wu
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Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of
product placement, marketing and advertising in POM Wonderful Presents: The Greatest
Movie Ever Sold, a film that was fully financed through product placement from various
brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new
territory for the documentary format. Spurlock exploits the phenomenon to new heights,
with everything from branded pizza boxes and in-flight film promotions to branded-everything
in-film.
With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks
the marketing process to bring audiences behind closed doors directly into the pitch
meetings and marketing presentations which ultimately inform our everyday entertainment
decisions. Sponsors were provided with brand category exclusivity. The brands that
agreed to sponsor the film placed Spurlock front and center in their brand campaigns
and advertisements, both on and off-line. Partners have the unique right to promote
themselves in association with Spurlock and the film as "The Greatest." The agreements
also stipulate that Spurlock maintains creative control of the film's content and
final edit.
POM Wonderful Presents: The Greatest Movie Ever Sold is directed by Morgan Spurlock,
written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and
Abbie Hurewitz through Spurlock's production company, Warrior Poets, along with
Snoot Entertainment's Keith Calder and Jessica Wu, who produced.
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